Chinese youth flock to S. Korea for beauty tourism

Young people from China are visiting South Korea for cheaper and better beauty services that last only one day, reflecting a shift in overseas tourism preferences. On Chinese social media, travelers share three must-do activities in South Korea: color analysis, professional makeup and hairstyling, and taking a new ID photo. Unlike traditional cosmetic surgery trips requiring days of recovery, these tourists opt for lighter, more affordable beauty experiences. The trend highlights changing consumer behavior among Chinese youth seeking instant gratification and social media-friendly content.